Promotion of Route 66 in Laclede County continues as the Lebanon-Laclede County Route 66 Society board heard updates Tuesday on plans for banners along Route 66 in Lebanon and for painting lettering on the former Underpass Cafe at Phillipsburg.

Board member Nicole McGinnis, who is Lebanon’s tourism director, reported that two-sided vinyl banners promoting Route 66 are being printed and may be ready for installation in the next 30 days.

The banners will be hung on every third light pole on Route 66 from city limits to city limits, McGinnis said. They are designed with the same four-leaf theme that Lebanon uses for other promotions and also will include the “Heart of Route 66” logo.

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Lebanon Tourism Director Nicole McGinnis updates the Route 66 Society board about the new light-pole banners.

The Lebanon Tourism and Marketing Advisory Committee is paying for the Route 66 banners.

McGinnis said banners promoting Lebanon’s downtown business district also have been developed with the four-leaf theme. The will be paid for by the Downtown Business District Advisory Board.

Three outdoor “wayfinder” signs, designed to direct visitors to multiple locations within Lebanon, are planned for three city-owned locations, including Boswell and Atchley parks. Others may be added later.

Meanwhile, work on re-lettering the old Carter & Lawson Underpass Cafe could start as early as this Thursday. Route 66 Society President Bill Jones showed "chalk stencils" that Young Signs will use to paint  “BREAKFAST-LUNCH-DINNER” and “GIFT SHOP” on the front of the building and “CAFE” on the side, just as the words appeared when the cafe was open during the 1950s.

The letters on the stencil are perforated. When the stencil is attached to the building, chalk applied to the stencil will outline the letters on the building so they can be painted.

The Route 66 Society has been restoring the exterior of the cafe building since last year with the blessing of property owner Gary McMillan. The building sits on the north side of Route 66 just west of the old Frisco bridge, the underpass after which it was named.

Eventually, an informational sign will be placed in front of the building.

Also Tuesday, the board met with Laclede County Record publisher Beth Chism to review what worked and didn’t work with last month’s three-county Route 66 Yard Sale from the perspective of Lebanon Publishing Co./Ozark Media. The company will continue to partner in the project next year but with some changes in focus.

Route 66 Society board member Gary Sosniecki, who coordinated the yard-sale committee, said the group will start planning the 2020 sale early next year.

Chism said the newspaper will partner again with the Route 66 Society next year on an updated Laclede County Route 66 Guide & Map. And, at Sosniecki’s request, she will check on the price to reprint the hardcover book “Route 66: Laclede County Memories,” which the newspaper published in 2002. Interest in the book has been expressed on the “Memories of Laclede County” Facebook page. Sosniecki suggested that the Route 66 Society help with the price of reprinting the books.

In other business, the board discussed a possible speaker for the Route 66 Society’s annual membership meeting in January and whether the meeting should be held again on a Monday night or on a Saturday. No decision on a day was made.

Sosniecki noted that two officer positions will need to be filled at the January meeting. Jones has resigned as president for health reasons effective with the annual meeting, and Sosniecki resigned as vice president in June so he would have more time to work on a book he is writing.

And board member Chuck Jordan reported that the Route 66 Society will present a program to a class at Lebanon Middle School at 7:45 a.m. this Thursday.

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