Route 66 Society board meeting, Nov. 6, 2018

Route 66 Society President Bill Jones, lower left, makes a point at Tuesday's meeting of the society board.

Sponsorships are being sought for the 2019 Lebanon Route 66 Festival, which again is scheduled for Father’s Day weekend.

Loretta Young, chairman of the festival committee for the Lebanon-Laclede County Route 66 Society, told the society’s board Tuesday that the festival’s budget will be $18,000, of which $10,000 will come from sponsorships and other festival-related revenue. The remaining $8,000 will come from in-kind donations, such as services and prizes.

It will be Lebanon’s 12th Route 66 Festival and the third year that Saturday events will be held at Boswell Park in partnership with the Lebanon Parks and Recreation Department.

The board discussed various events that could be added to the festival, but Young stressed that the key is to garner enough sponsorships, or pledges for sponsorships, by Dec. 31 to pay for the festival. The Route 66 Society has lost money on the festival both years since it was resumed in 2016 after a seven-year hiatus.

“Right now, our big thing is we need to get the money by the end of December,” Young said.

Sponsorships are available on five levels:

• $2,500 Diamond Sponsor, which includes your corporate logo on printed advertising, media recognition, corporate banners displayed at event, recognition at ceremony, certificate presentation and sponsorship of a specific event.

• $1,000 Platinum Sponsor, which includes your corporate logo on printed advertising, media recognition, corporate banners displayed at event (if provided by sponsor), recognition at ceremony, certificate presentation and specific event sponsor.

• $500 Gold Sponsor, which includes your corporate logo on printed advertising, recognition at ceremony, banner/sign with your business name and specific event sponsorship.

• $250 Silver Sponsor, which includes business name in block print on printed advertising, a banner/sign with your business name and recognition at ceremony.

•$50-and-up Bronze Sponsor, which includes distributing your promotional items, brochures, flyers, coupons, etc., to car enthusiasts attending the festival. Donations at this level also can be awarded as prizes at the events.

Potential sponsors will be contacted by Abbi Suess of The Vintage Cowgirl at Wrinks Market. Suess is the great-granddaughter of the late Glenn Wrinkle, longtime operator of Wrinks Market. Potential sponsors also may contact Young or any Route 66 Society board member or email

In other business Tuesday, the board heard from Lebanon tourism director Nicole McGinnis that a second location has been secured for an Interstate 44 billboard promoting Route 66 in Lebanon. McGinnis, who also is a member of the Route 66 Society board, said the billboard will target eastbound traffic at the 123 mile marker. The previously announced billboard will target westbound traffic at the 134.4 mile marker.

Both billboards will feature logos of a representative sample of Route 66 attractions and also promote the city’s soon-to-launch new tourism website, which will have a tab for Route 66. She said she expects the first billboard to be erected in a few weeks.

Also related to tourism, Gary Sosniecki, vice president of the Route 66 Society, reported that the 2019 Laclede County Route 66 Map and Tour Guide will be available in mid-March, a month earlier than last year, with an increased press run of 6,000. The tour guide is produced in a partnership between the Route 66 Society and the Laclede County Record. All 5,000 copies of the 2018 tour guide were distributed by September.

Sosniecki asked that any corrections to the landmarks in the tour guide should be sent to Advertising again will be sold by the newspaper.

The Route 66 Society also discussed the possibility of organizing a 100-mile yard sale along Route 66 in Webster, Laclede and Pulaski counties. The Route 66 yard sale, similar to one held annually on U.S. 54 in Missouri, would be held the weekend of the Lebanon Gospel Music Get-Together, which is July 31-Aug. 3 next year.

Sosniecki reported that the new Webster County Route 66 Initiative already has expressed an interest in the project.

Also Tuesday, treasurer Cliff Claxton announced that author Ross Malone, a Lebanon native, will be the main speaker at the Route 66 Society’s annual membership meeting Jan. 28 at the Lebanon-Laclede County Library. Details will be announced when the meeting is closer.

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